A bit more about me:

• As a consultant I’ve worked on brand strategies for Mejuri, Cycle Bar, Cordis, Ogury, to name a few. And have partnered with big and boutique agencies like Collins, Gestalt Brand Labs, Mortar and A-Line.

• As Head of Brand at PayJoy, a fintech scale-up, I led global consumer research and used data to develop brand and business insights that influenced leadership and informed marketing strategy for awareness and acquisition activations.

• As Brand and Creative Director at Stitch Fix, I developed product positioning, messaging and campaign strategies for Stitch Fix Freestyle. I nurtured a team of writers and designers responsible for producing 300+ marketing assets every month.

• As a Brand Strategist at Emotive Brand and John McNeil Studio I was lead strategist for an array of B2B and B2C brands - conducting audience research, landing brand positioning, messaging and campaign strategies for marketing and advertising initiatives for clients including Google Nest, Microsoft, Nokia, Cisco, Wish, Teradata and UPS.

• I’m also a mom, swimmer, gardener and ice-cream lover.