Brand Strategy Services

Expert advising focused on helping brands cut through the noise in a relevant way.

A snapshot of what it’s like to work with me …

  1. I bring 15+ years of brand strategy experience working in creative agencies and leading client-side teams to every engagement. As an independent consultant I work fast and on tight budgets.

  2. My way into strategy was writing. I started out as a copy-writer doing long-form brand narratives and brand voice. I am an expert at bringing strategy to life in a practical, yet emotive way. I can do that for you.

  3. My dad’s a creative, my mom’s a marketer. I bring it all together like one perfect little offspring. That means I am deeply attuned to how writers and designers work and what they need to develop inspiring creative. And I know how to make strategy actionable, effective and measurable for marketers.

  4. I’m scrappy and polished at the same time. I can pull together a quick deck to get you on your way and socialize it with your C-suite. No waiting around for bells and whistles. You don’t have time for that.

  5. My insights are data-driven. Instinct is nice but I need more than that - and so do you. I rely on research and am perfectly comfortable spinning up a qualitative or quantitive study to gather the data needed to inform strategy.

  6. I have other hobbies (long-distance swimming, landscape design) and interests (my kids), too. But we can connect about those things later.

Learn more about my strategy background here or set-up time to chat

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What business challenge can I help you solve?

  • Let’s work together to build an effective, data-driven brand strategy that will align your organization and better connect with your customers.

    Brand strategy projects I can do for you include

    • mapping out your brand architecture

    • crafting a brand promise

    • refining your brand voice

    • building a brand activation strategy

  • I’ll craft a clear articulation of your product positioning to guide your product roadmap and marketing efforts. Working with me will ensure that

    • your target audience understands what is special and unique about each product you offer

    • your products sit cohesively together under a brand architecture

    • marketing messages effectively reinforce your positioning

    • product design teams and marketing teams are aligned and able to develop a consistent customer experience

  • I bring research rigor to brand strategy. You can trust that my recommendations are data-driven by having me

    • conduct and synthesize qual and quant research

    • gather intel from stakeholders and analyze the competition

    • map insights to strategy, packaged up in a way that leadership can do something with

  • Strategy is great but let’s bring this baby to life! Plug me in to

    • map out your website with strategic wireframes

    • write external-facing copy in product marketing, web, app, onboarding touch points and brand marketing assets

    • develop brand guidelines for your UX and creative teams

My Recent Projects

Mejuri: retained brand consulting

Mejuri: retained brand consulting
Stitch Fix: positioning + messaging + creative strategy

Stitch Fix: positioning + messaging + creative strategy
PayJoy: global consumer research + positioning

PayJoy: global consumer research + positioning
Nokia: consumer research + experience mapping

Nokia: consumer research + experience mapping
Verkada: brand strategy + brand architecture

Verkada: brand strategy + brand architecture
Lifestyle Branding: Brand architecture, positioning, naming

Lifestyle Branding: Brand architecture, positioning, naming
Brand Strategy for Founders

Brand Strategy for Founders

People like working with me.

  • “As our interim Brand Director, Paige added a wonderful sturdy hand to the brand team during a period of transition. I’ll always be thankful for her partnership.”

    Nicole Tapscott, CMO, Mejuri

  • "Paige rocks. She has an ability to see the big brand picture, while simultaneously tackling more granular business challenges, whether that's product naming, messaging or crafting a framework for client's to see how all the pieces come together. She cuts through the noise to tell simple and strategic brand stories. An absolute pleasure to work with, Paige is quick and nimble, creative, positive — an all-around good human."

    Brian Munce, Managing Director, Gestalt Brand Labs

  • "It was such a joy working with Paige. We had a tight timeline and a complicated project, and she was able to seamlessly jump in on day one, auditing the client brand, performing consumer and cultural research, surfaching insights and ideating with the team. She was instrumental in shaping the larger opportunity for our client and was a great partner and sounding board for any ideas that were presented."

    Mariah Bush, Strategy Director, COLLINS

  • "I collaborated with Paige on a global research project. Her ability to orchestrate all of the moving pieces of a project of this scale, and drive the research forward was impressive. She had a clear way of translating the insights from our team into actionable strategies for the business. Paige is a delightful partner who navigates complexity with ease, can help you understand your consumers better, and is highly skilled in research, positioning, and brand strategy. I would work with her again in a heartbeat!"

    Emelia Rallapalli, Founder, Pebble Strategy

  • "I have had the extraordinary pleasure of working with Paige through multiple professional chapters and cannot recommend her highly enough. Paige has an insatiable curiosity for understanding the consumer through a rich, data-driven lens. Her superpower is to use this data to identify a powerful set of insights that serve as the bedrock for a sound brand strategy. And then she has a gift for storytelling, bringing a brand opportunity to life for an organization in an incredibly clear and compelling way that forces sound leadership decision-making and alignment. Paige is an absolute master at her craft."

    Betsy Dobbin, CMO, PayJoy

  • "Working with Paige was one of the best things to happen to my career. Her approach is methodical and grounded firmly in research and data. She leaves the typical brand strategy “fluff” behind in favor of straightforward language that makes it easy for all teams — from Product to Growth marketing — to digest and implement her recommendations. She’s the champion for the consumer perspective throughout her process. And to top it all off, she’s incredibly kind and approachable. Paige is a true gem and any company would be lucky to have her incredible brain (and heart) working for them."

    Laura Cunningham, Brand & Integrated Marketing, Meta

  • "I would absolutely recommend working with Paige on brand positioning. She is insightful and empathetic and really knows how to extract a founder's story and distill it into a brand essence. We did a workshop which was super helpful to jumpstart brand development and the output was a clear positioning that will help me go to market in a differentiated way. Brand building is hard to go about alone and I'm glad to have Paige as a strategic partner."

    Paulina McFarland, Founder, Nervy Design

Building or refining your brand is a worthwhile investment.

Why? Because you can’t afford to NOT stand out. And standing out means standing for something. It means knowing who you’re for because you can’t be everything to everyone. And it means making a promise - and always (always) living up to that promise.

Working with me is an end-to-end partnership. I can develop a strategy and then bring it to life by writing copy for marketing assets, web, product UX and ongoing brand engagement to retain your customers.